Nokia recently revealed their upcoming Lumia 920 phone which features a PureView camera and Optical Image Stabilization. In fact they were so proud of the cameras ability they also released a video showing off the OIS.
The problem was the clip - which shows how steady the OIS could make moving video - was faked and wasn't created using the technology Nokia was so proud of.
Shortly after the release of the marketing video, it was noticed that reflections revealed the footage had been shot with a DSLR sized camera rather than one of the new phones. Oops!
Writing online a spokesperson for Nokia said: "In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
"Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."