Sony ridicule DSLR users who use automatic settings

Sony think it's daft that so many people buy expensive DSLRs and then leave them on automatic settings, so they sent out professional photographer Gary Heery to investigate why.

In a video which has gone viral online, Heery can be seen chatting to a number of photographers about how they use their cameras, an what they know about them.

It soon becomes apparent that many people may as well be wearing expensive necklaces as their DSLRs, because they are just for show and they don't know how to use them.

After branding the DSLR-totting photographers "DSLR Clueless" or "DSLR Gear No Idea" Heery then gets users to take a look at the latest Sony NEX mirrorless cameras.