For years we have been telling people not to fuss too much about buying megapixel-heavy cameras. "After a certain point it doesn't make much difference" we've been saying.
Which is why we feel a bit bad about drooling over the upcoming Sigma DS1, a 46 megapixel sensor-packing beast. But we can't help it.
The classically 35mm-styled camera - which is due for release in Japan on 10th June - has a light-weight magnesium alloy body and a Foveon 23.5×15.7mm APS-C X3 direct image sensor.
But all those megapixels don't come cheap. The DS1 is due to sell for around £6,000.
A spokesperson for Sigma said: "Incorporating a 46 megapixel 24×16mm APS-C X3 direct image sensor, the SIGMA SD1 is Sigma's flagship digital SLR model.
"Adopting a lightweight yet solid magnesium alloy for its body and O-ring sealing connections to make a weather-resistant design throughout for use in harsh conditions."