Lensbaby has been offering selective focus lenses for a few years now, but now they hope to take it to the masses with the launch of the more affordable Lensbaby Spark.
Geared more towards young photo enthusiasts the Spark is available for Canon and Nikon DSLRs and lets users create images which a sweet spot of focus surrounded by blur.
The $80 manual focus lens is activated by photographers squeezing to focus and then tilting to move the "sweet spot" around the image.
“Spark sprouted from Lensbaby’s fun and creative roots,” said Craig Strong, Lensbaby Chief Creative Officer and Co-Founder. “We crafted Spark for photographers who look to go beyond their predictable kit lens and experiment with visual spontaneity in-camera.”