We've seen some interesting camera bags in the past, but this has to be the most bizarre. The Camera Cooler is a DSLR camera bag which also doubles as a cooler bag for your beers.
While the US$50 bag features a padded insert that can hold a DSLR, a lens and other small accessories, when you've finished your shoot this can be removed to leave you with a cooler bag plenty big enough for a six-pick of beer.
A spokesperson for online retailer PolarStuff.com said: "When you feel like partying, take the padded insert out and it's a perfect soft sided cooler sized to hold a six pack or your lunch along with some blue icy packs you can get at any grocery store."
Side pockets fit an iPhone and an iPad and the 3 way strap system ensure easy carrying. Just don't forget to replace those beers with your gear when heading out on a job.